Who runs Eltrus
Eoghan Collins. Based in Ireland. Background is solo software shipping. The day-to-day stack is Claude Code, Cursor, TypeScript, Python where it makes sense, and a small infrastructure footprint on Cloudflare. I ship full SaaS solo. I do not enjoy hiding behind a team.
Eltrus is mine. There is no "we" doing the slide deck while a contractor does the work. The retainer is the person who wrote your KB articles, answering Slack on a Tuesday afternoon. If that arrangement feels too small for what you need, Tier 2 brings dedicated contractor support. If it feels too big, the audit is €2,500 and you can buy it without ever talking to me again.
The path here
Eltrus started by building bespoke software for businesses that needed it but could not justify the cost of an enterprise vendor. The first real product was a surgical-practice CRM for a Galway clinic. It is live in production today. It handles the actual job: scheduling, patient queue management, the post-op flow. Not a demo. Not a pitch.
Along the way I ran a research project on LLM reasoning under the working name Tarski. Then I built and launched StudySmith, a full study platform with backend, billing, frontend, the whole thing, solo.
Pivoting Eltrus to AI customer ops was a deliberate decision. I evaluated 19 plays, ran them through nine adversarial critics and three rounds of model debates. The answer that kept winning was support-led AI customer ops for Shopify and SMB teams. Concrete pain. Numbers in euro. A market where Sierra and Decagon are too big for the SMB bracket and where Intercom Fin and Zendesk AI are tools without an operator. The gap is the person who runs the tool. That is Eltrus.
What I will and will not do
I will sample your tickets, find the deflectable patterns, write the KB content in your voice, configure the AI inside the helpdesk you already pay for, monitor the first week of live operation daily, tune every escalated ticket, send you a weekly KPI report, and tell you the truth in the monthly review call.
I will not sell you a platform you have to keep paying for after we part ways, lock your KB inside something you cannot export, advise you on consumer law or refund policy (that is your lawyer's job), or touch your customer payment data.
If the audit reveals that AI deflection is not worth the deployment cost for your shop, I will say so. The refund mechanic for that case is in the SOW.
Who Eltrus is for
- Shopify and SMB ecommerce brands doing €5M to €40M in annual GMV
- Heads of CX and operations who run the support inbox and feel the cost of every avoidable ticket
- Founders who want a real diagnostic before they commit to a deployment
- Teams that already use Gorgias, Intercom, Zendesk, Help Scout, or Freshdesk and do not want to migrate platforms
Who Eltrus is not for
- Enterprises that need Sierra-tier dedicated infrastructure
- Brands under €1M GMV where the inbox is small enough to handle with macros alone
- Anyone looking for a chatbot to bolt on a website without integrating into the rest of their support workflow
Where to find me
- [email protected]
- Book a call
- 25-minute intro call
- Book an audit
- €2,500, ten business days
- Company
- Eltrus Limited, CRO 795239, Registered in Ireland