<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Eltrus — Shopify support teardowns</title><description>Teardowns and playbooks on Shopify customer support and ticket deflection, from the Eltrus founder.</description><link>https://eltrus.ai/</link><language>en-gb</language><item><title>Shopify support tickets: the 5 questions that are most of your inbox</title><link>https://eltrus.ai/blog/where-shopify-support-tickets-come-from/</link><guid isPermaLink="true">https://eltrus.ai/blog/where-shopify-support-tickets-come-from/</guid><description>Your Shopify support inbox isn&apos;t unique. It&apos;s five repeat questions in different clothes. Here&apos;s how to find your real ticket mix and what AI should answer.</description><pubDate>Thu, 18 Jun 2026 00:00:00 GMT</pubDate><category>Shopify</category><category>customer support</category><category>ticket deflection</category><category>WISMO</category></item><item><title>Why Your Shopify Live Chat Is Really an Email Queue</title><link>https://eltrus.ai/blog/live-chat-email-queue/</link><guid isPermaLink="true">https://eltrus.ai/blog/live-chat-email-queue/</guid><description>I clicked the live chat button on 230 Shopify stores. 25 advertised chat that never loaded, 10 opened and resolved nothing. Here is how to tell if yours does.</description><pubDate>Thu, 18 Jun 2026 00:00:00 GMT</pubDate><category>shopify</category><category>live chat</category><category>customer support</category><category>gorgias</category><category>dtc</category><category>cart abandonment</category></item></channel></rss>