Ciara left.
Tuesday, 9:14pm. Ciara picks up her phone.
Ciara booked.
This happens every week, in every town. The salons winning aren't better at the work — they're just easier to choose.
Every week, the salon down the road takes bookings off the back of your reels and your reviews. The clients found you. They watched the stories. Then they hit your website and went somewhere else. The site is the leak — and most salons in Ireland have the same one.
Ciara left.
Ciara booked.
This happens every week, in every town. The salons winning aren't better at the work — they're just easier to choose.
Your reels close the lead. Your website opens the back door and lets her walk.
When she searches the treatment, your site doesn't show up. Treatwell, Booksy and a competitor's blog do.
Three out of four of your visitors land on a phone — and one in three try to book outside opening hours, when your front desk is off. Your site has to be the salon when you're not there.
A proper page per treatment, written to show up on Google and in ChatGPT when someone searches the treatment name plus your town. Photos, "from" pricing, FAQ, before-and-afters, schema markup that AI search results read.
Most of your traffic is on a phone, often in between someone else's appointment. The site loads fast, the call button is large, the booking link is one tap away.
Phorest, Fresha, Square, Treatwell, whatever you use — it plugs in. Reviews flow back from happy clients. Your Google Business profile gets cleaned up so the side panel actually matches the salon.
These aren't screenshots. They're working responsive sites embedded below — built for fictional Galway salons to show what a finished Eltrus build looks and feels like. Resize the window or open one on your phone.
Two fictional mockups, two completely different brand identities — same Eltrus build approach. Click in. The booking flow, the gallery, the journal, the contact form are all real pages.
A mockup of your salon's site arrives in your inbox first. Free. If it's not the direction you want, you've lost nothing. If it is, we go from there.
90-second walkthrough video. Built around your real treatments, your real photos, your brand. No template with a logo swap.
Your treatments, your booking tool, what to keep, what to drop. You get a single fixed number and a start date.
You review it before it goes public. Your domain, your email, your booking link, all wired in. Short walkthrough video so you can edit it yourself.
Bigger builds — every treatment as a searchable page, enquiry tracking, monthly content, payback reporting — go up from there. You'll see your mockup first, then get a single fixed price before anything starts.
No hourly meter. No surprise bill. Monthly care plans cancellable any time.
No. Keep what works. The site sends people into your existing booking, not around it. I handle the connection and the bit of the customer journey that happens before the booking page.
No. Your email stays exactly as it is. I only change the website pointer. If anything goes wrong on the day, we point back.
Not at all. I'll tell you which shots I need: gallery, treatments, team, room. You send them over WhatsApp or email and I crop and place them. If you need new photos I can recommend a Galway photographer.
As soon as the first signed-off salon mockups go live, they sit in the gallery above. In the meantime, the mockup I send is the proof: a real version of your site, not a template.
Cancel any time. You keep your domain, your content, and your site files. Most clients stay because the monthly summary and small edits add up, but it's your call.
For the first few "Foundation" salons in each area, yes: a reduced setup price in exchange for a written testimonial and the right to use the before/after as a case study. Ask on the call.
Send me your salon name and your current site or Insta. I'll send back a 90-second video with a mockup of how it could look. No call, no obligation, no pitch.
See a free mockup