For salons & aesthetic clinics

Your Instagram closes them.
Your site lets them walk.

Every week, the salon down the road takes bookings off the back of your reels and your reviews. The clients found you. They watched the stories. Then they hit your website and went somewhere else. The site is the leak — and most salons in Ireland have the same one.

Galway, Ireland Live in 2–3 weeks Fixed prices
Eoghan Collins, founder of Eltrus, outside the Alice Perry Engineering Building at the University of Galway
A short story

Tuesday, 9:14pm. Ciara picks up her phone.

Salon A A wall of prices. No photos. No proof.
✗ no mention of lip filler ✗ desktop layout on a phone ✗ booking is a QR code

Ciara left.

Salon B The exact treatment, the photos, the price.
✓ the exact treatment, named ✓ price, location, proof up front ✓ one tap to book

Ciara booked.

This happens every week, in every town. The salons winning aren't better at the work — they're just easier to choose.

Three gaps that close the door

Where the bookings leak.

Your Instagram is doing the selling.

Your reels close the lead. Your website opens the back door and lets her walk.

  • The site doesn't say what you actually do
  • No treatment-by-treatment pages, prices or photos
  • No proof, no reviews, no faces

Google hands her to someone else.

When she searches the treatment, your site doesn't show up. Treatwell, Booksy and a competitor's blog do.

  • No page for each treatment
  • No structured data Google or ChatGPT can read
  • You're invisible to the people closest to booking

It's not built for the phone she's holding.

Three out of four of your visitors land on a phone — and one in three try to book outside opening hours, when your front desk is off. Your site has to be the salon when you're not there.

  • Booking link buried, tap targets too small
  • Slow load — over three seconds and she's gone
  • No way to book at 10pm without your front desk
What I build for salons

A small site that does one job: turn a Google visitor into a booking.

Treatment pages that rank

A proper page per treatment, written to show up on Google and in ChatGPT when someone searches the treatment name plus your town. Photos, "from" pricing, FAQ, before-and-afters, schema markup that AI search results read.

Mobile-first, under 2 seconds

Most of your traffic is on a phone, often in between someone else's appointment. The site loads fast, the call button is large, the booking link is one tap away.

Booking, reviews, Google Business — wired together

Phorest, Fresha, Square, Treatwell, whatever you use — it plugs in. Reviews flow back from happy clients. Your Google Business profile gets cleaned up so the side panel actually matches the salon.

Live mockups

Walk around one. It's a real site.

These aren't screenshots. They're working responsive sites embedded below — built for fictional Galway salons to show what a finished Eltrus build looks and feels like. Resize the window or open one on your phone.

skinandco.ie Open ↗
Skin & Co Galway Aesthetic clinic · quiet luxury · 10 pages
theloft.ie Open ↗
The Loft Galway Hair studio · dark editorial · 10 pages

Two fictional mockups, two completely different brand identities — same Eltrus build approach. Click in. The booking flow, the gallery, the journal, the contact form are all real pages.

What it's like to work together

You see the new site before you commit to anything.

A mockup of your salon's site arrives in your inbox first. Free. If it's not the direction you want, you've lost nothing. If it is, we go from there.

01

A mockup of your salon's site lands in your inbox.

90-second walkthrough video. Built around your real treatments, your real photos, your brand. No template with a logo swap.

02

If you like it, 20 minutes on the phone.

Your treatments, your booking tool, what to keep, what to drop. You get a single fixed number and a start date.

03

Two to three weeks later, the new site is live.

You review it before it goes public. Your domain, your email, your booking link, all wired in. Short walkthrough video so you can edit it yourself.

What does it cost?

A proper salon site starts around €1,500.

Bigger builds — every treatment as a searchable page, enquiry tracking, monthly content, payback reporting — go up from there. You'll see your mockup first, then get a single fixed price before anything starts.

No hourly meter. No surprise bill. Monthly care plans cancellable any time.

See your mockup first
Salon questions

Things owners ask first.

My booking is already on Phorest / Fresha. Do you replace it?

No. Keep what works. The site sends people into your existing booking, not around it. I handle the connection and the bit of the customer journey that happens before the booking page.

Will I lose my emails during the move?

No. Your email stays exactly as it is. I only change the website pointer. If anything goes wrong on the day, we point back.

My photos are on my phone. Is that a problem?

Not at all. I'll tell you which shots I need: gallery, treatments, team, room. You send them over WhatsApp or email and I crop and place them. If you need new photos I can recommend a Galway photographer.

Can I see what other Galway salons have done first?

As soon as the first signed-off salon mockups go live, they sit in the gallery above. In the meantime, the mockup I send is the proof: a real version of your site, not a template.

What if I want to cancel the monthly plan?

Cancel any time. You keep your domain, your content, and your site files. Most clients stay because the monthly summary and small edits add up, but it's your call.

Is there a discount if I'm one of the first salons?

For the first few "Foundation" salons in each area, yes: a reduced setup price in exchange for a written testimonial and the right to use the before/after as a case study. Ask on the call.

Want to see what your salon's site could look like?

Send me your salon name and your current site or Insta. I'll send back a 90-second video with a mockup of how it could look. No call, no obligation, no pitch.

See a free mockup